Porn industry may be decider in Blu-ray, HD-DVD battle

Just as in the 1980s, when the Betamax and VHS video formats were battling it out for supremacy, the pornography industry will likely play a big role in determining which of the two blue-laser DVD formats, Blu-ray Disc and HD-DVD, will be the winner in the battle to replace DVDs for high-definition content.

Ron Wagner, director of IT operations at E! Entertainment Television Inc., in Los Angeles, said his company has already chosen the Blu-ray Disc format, in large part because of talk in the porn industry favoring it over rival HD-DVD.

Wagner said that while attending last year’s National Association of Broadcasters (NAB) annual conference in Las Vegas, more than one panel discussed “several major players in the porn industry going the Blu-ray route.” He said the Blu-ray vs. HD-DVD rivalry was also the buzz around NAB 2006 last month.

“If you look at the VHS vs. Beta standards, you see the much higher-quality standard dying because of [the porn industry’s support of VHS],” he said. “The mass volume of tapes in the porn market at the time went out on VHS.”

The pornography industry, which generates an estimated US$57 billion in annual revenue worldwide, has always been a fast leader when it comes to the use of new technology, according to analysts.

Porn studio Digital Playground, which claims to have produced the largest number of high definition movies in the industry over the past three years, said it is choosing Blu-ray Disc for all of its “interactive” films because of its greater capacity